May 20, · A qualitative research study commissioned by Marriott International was leveraged to develop the “ Room for Possibility” campaign’s creative trajectory. While the brands have always designed for more space and a better experience, the research showed more so than ever that travelers are looking to blend the best parts of being at home with the best parts of being on the road, free from Estimated Reading Time: 9 mins To find out, just look at Marriott’s marketing strategy. We took a closer look to see how Marriott has implemented strategic marketing campaigns and guest experiences to drive more bookings. 80% of millennials use social media to make decisions and UGC has the most influence. Marriott creates user-generated content to capture Millennials’ attentionEstimated Reading Time: 5 mins Marketing Research Marketing research can play a significant role in the formulation of better marketing strategies for Marriott. Through the marketing research, Marriott International can respond adequately to demographics, as well as other changes occurring in the market
Why Marriott's Marketing Strategy Is Above the Rest
The multi-platform campaign is the first from Marriott International since the hospitality industry leader introduced its new loyalty platform Marriott Bonvoy earlier this year.
Residence Inn created the longer stays lodging category in and has been the dominant leader ever since. These brands are continually listening to research and guest feedback to evolve the brand marketing research marriott for guests. While the brands have always designed for more space and a better experience, the research showed more so than ever that travelers are looking to blend the best parts of being at home with the best parts of being on the road, free from the regular routines of life and that is what these brands offer.
The three brands featured in the campaign offer three very unique stay experiences. Residence Inn offers spacious suites with separate living, working, and sleeping areas with full kitchens; complimentary grocery delivery service and breakfasts; and outdoor spaces with fire pits that help guests travel the way they love to live.
TownePlace Suites offers a simple, yet innovative design, that features personal touches and cheerful details with fully equipped kitchens and Weber Grills outside. All experiences allow guests marketing research marriott live uninterrupted on the road, whether for a few days or a few weeks. Individual second marketing research marriott highlight the distinct experiences and amenities across the featured brands, with an all-encompassing, anthemic second spot bringing all three together.
The spots introduce guests traveling for various purposes, all with individual wants and needs while on the road. Marriott International collaborated with mcgarrybowen to develop and produce the campaign, with the spots directed by Jonathan Baker and Josh Baker of RESET Content. Marriott International, Inc. NASDAQ: MAR is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7, properties under 30 leading hotel brands spanning countries and territories.
Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. For more information, please visit our website at www. comand for the latest company news, visit www. In addition, connect with us on Facebook and MarriottIntl on Twitter and Instagram. About Residence Inn by Marriott Residence Inn by Marriott is the global leader in the extended-stay lodging segment, with more than properties located in more than 10 countries and territories.
Designed for long stays, the brand offers spacious suites with separate living, working, and sleeping zones.
Fully functional kitchens; grocery delivery service; hour markets and complimentary breakfasts help guests maximize their time and thrive while they travel. The RI MixÔ evening events afford guests the opportunity to socialize and connect with the local community. Each Residence Inn offers free Wi-Fi in both public and guests spaces to ensure continuous connectivity while on the road.
The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition.
To enroll for free or for more information about the program, visit MarriottBonvoy. For more information or reservations, visit residenceinn. About TownePlace Suites by Marriott TownePlace Suites by Marriott is an award-winning, marketing research marriott, extended-stay hotel brand that is ideal for travelers who need accommodations for longer stays.
Offering studio, one-bedroom and two-bedroom suites with fully equipped kitchens the brand offers thoughtful spaces for living and working. TownePlace Suites currently has the highest market share growth of any Marriott brand. There are currently over marketing research marriott across the United States and Canada.
For more information or reservations, marketing research marriott, visit www. combecome a fan marketing research marriott Facebook or follow TownePlace on Twitter. Marketing research marriott Element by Westin® Element Hotels, part of Marriott International, marketing research marriott, Inc. Element made history in as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. For more information, visit www.
com or connect on Facebook and Instagram. Media Contacts Danielle Mileno Danielle. Mileno marriott. Bianca Mashal BMashal catalystpublicrelations. About Marriott International. Investor Relations. Marriott Bonvoy. News Center. ALL NEWS. Link to Facebook Page, marketing research marriott. Link to Twitter User. Link to LinkedIn Page. Print Link. Search Search.
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To find out, just look at Marriott’s marketing strategy. We took a closer look to see how Marriott has implemented strategic marketing campaigns and guest experiences to drive more bookings. 80% of millennials use social media to make decisions and UGC has the most influence. Marriott creates user-generated content to capture Millennials’ attentionEstimated Reading Time: 5 mins May 20, · A qualitative research study commissioned by Marriott International was leveraged to develop the “ Room for Possibility” campaign’s creative trajectory. While the brands have always designed for more space and a better experience, the research showed more so than ever that travelers are looking to blend the best parts of being at home with the best parts of being on the road, free from Estimated Reading Time: 9 mins Marketing research at Marriott is done at the corporate level through the Corporate Marketing Services (CMS). CMS’s goals include providing the management of the different areas of Marriott with the information they need to better understand the market and the customer. CMS conducts many different types of research
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